How to sell NFTs on Shopify

How to sell NFTs on Shopify

Sell NFTs directly from your Shopify storefront

There's been a lot of buzz surrounding NFTs in the last year. While many think they're a hype, major fashion brands such as Daily Paper and Gucci welcome blockchain — bridging the world between physical and digital fashion. It's no surprise. According to Shopify, in Q3 of 2021 alone, NFT sales rose to $10 billion. The market value of NFTs continues to rise and is expected to reach a whopping $56 billion by 2030.

What are NFTs?

NFTs stand for non-fungible tokens; they're digital assets ranging from photography, music, audio, video, etc. They're sold and bought online via cryptocurrencies, mostly through Ethereum, also known as Ether or ETH. Virtually any digital asset can be converted into an NFT and tokenized. You'll receive a digital certificate of ownership, which can be tracked and verified because each NFT is unique to its owner.

Why should you consider selling NFTs?

NFTs encourage your customer base to buy into a community you’re creating around your brand. After all, building communities is an essential part of taking your business to the next level. However, selling NFTs shifts that relationship from spectator to co-creator, enabling your devoted customers to drive awareness and value to your brand. Not to mention, many fashion labels have undergone a digital makeover after the onset of the pandemic. More and more consumers are moving to avatars and 3D representations of themselves. There lies the opportunity for brands to bring the physical and digital space to life while creating a community that aligns with their brand and core values.

The market value of NFTs continues to rise and is expected to reach a whopping $56 billion by 2030.

Selling NFTs

You'll need to create or mint your NFT by converting the digital file to get started. But first, you'll need access to three things: a NFT platform, a digital wallet, and Ethereum.

Once you've got your hands on all three, you'll link your NFT marketplace and your digital wallet, then upload the files you need minted. Now, you're all set to start your NFT auction.

NFT platform

Select from various platforms like OpenSea to mint and sell your NFTs.

Digital wallet

A digital wallet to cover the initial costs of creating, minting, and purchasing your NFT. We always recommend MetaMask.


You'll want to include some Ethereum in your wallet, as you're most likely going to be asked to pay with Ethereum.

Step 1

Join the NFT Beta Program

You've already got your Shopify Plus store. All that's left is to join one of Shopify's NFT beta programs. The NFT beta is a program that takes all the complexities out of crypto, allowing you to sell physical and digital assets right from your storefront using Shopify Payments.

Step 2

Mint your NFT

Minting an NFT refers to converting digital files into digital assets stored and recorded on a blockchain. Once your backend is all set, you can start minting your NFTs. However, you can’t create or mint NFTs on Shopify. To simplify things, Shopify has partnered with third-party apps to help you mint and list your NFTs. This will allow you to use Shopify as a storefront to list and sell your digital assets.

While you’re in the beta program, you’ll have total privacy — all minting apps are private and are installed only by the app developers.

Step 3

Publish your NFT

You’ve minted your NFT; now it’s time to publish and put it up for auction. Shopify allows you to accept multiple payment options so that more buyers can invest in your brand — all at no extra costs or fees to you or your consumer.

Pro-tip: list your assets under one currency and select payment options tailored to your intended consumer base.

Step 4


Now, for the part we’re all keen about — you’ve sold your first NFT. Thanks to Shopify’s simple email claiming, your customers can claim and add their NFTs to their wallets with the click of a button.

Advantages of Selling NFTs on Shopify

Aside from being one of the most popular and widely used e-commerce platforms globally, Shopify provides the right resources to sell digital assets, all available in one marketplace. Here are a few Shopify features that'll boost your advantage when selling NFTs:

More control and freedom

You're no longer bound to a specific NFT platform with limited capabilities. With Shopify, you get an entire e-commerce site to sell your NFTs, giving you the freedom to set up your customer journey from storefront to checkout.

More payment options

Sell the way you want without hurdles for interested buyers who don't have a digital wallet. With many alternative payment options to choose from, like credit/debit cards and Shopify Payments — you'll be able to expand your customer base. You won't have to ditch crypto; Shopify also enables crypto payment gateways. We admit there may be some hoops to jump through. But, we promise having more options for your buyers is definitely worth it.

Evolve your loyalty programs

Coupling loyalty programs and NFTs can drive your customers' awareness, engagement, and long-term loyalty. From offering benefits rewarding specific on-site activity to creating a collectible piece of your brand, there are many opportunities to tie NFTs and loyalty programs together. Most importantly, it's a great way to reward customers and create a sense of exclusivity around your brand.

More supported blockchains

As mentioned earlier, all NFTs are built on blockchain technology. Most NFT marketplaces only support one or two blockchains. Shopify supports NFTs on several blockchains, including Ethereum, Flow, Polygon, and Near. More options mean more offerings for your consumers.

Save time and hassle

Shopify enables you to set up your NFT marketplace in minutes with little to no technical knowledge. In short, you don't have to be fluent in crypto to sell or buy NFTs on Shopify. All you need is your love of business.

With over 4 million people buying and selling NFTs, it's safe to say they're here to stay. So, if you're looking to start selling NFTs, Shopify is a no-brainer; it's a one-stop shop with simple resources and tools.

Need any help?

As early adopters of NFTs, we know the convergence of tech, e-commerce, community and fashion is an exciting opportunity. That's why we've partnered with Shopify to help innovative brands to stay ahead of trends and tap into the world of NFTs.

Ready to join the wave? Let's sell your NFTs on Shopify!

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