Stay up to date about the latest E-commerce trends
Here, our team shares our own experiences in creating and managing Shopify stores. We write about the most popular tools, the latest news from Klaviyo and Shopify, and more tips on how to grow your e-commerce brand.
The Amsterdam-based lifestyle brand Daily Paper has been presenting its collections to retailers worldwide during Paris Fashion Week for several years. Every season, they would create a brick and mortar showroom to showcase their Spring/Summer and Fall/Winter creations, so that buyers from all over the world who were in town during Fashion Week could not only view the new products in person but also discover the concept and stories behind each collection.
They created an immersive experience at these showrooms that would portray the storyline and concept created for the collection being presented. Each showroom was completely different from the previous season, featuring unique art installations and community events.
With sudden travel restrictions and social distancing in early 2020, the brand had to quickly adapt to reimagine how they could still create this one-of-a-kind immersive experience that they’re known for, but now in a digital scenario.
We worked together with Daily Paper to create their Digital Showroom for the Spring/Summer 21 collection – a custom-designed and developed shop built on Shopify Plus and adapted to their wholesale needs. Here, we share a recap of the key elements of this B2B-focused Shopify webshop.
Introducing the showroom
The mix of high-quality content combined with custom design and development is what made it possible for Daily Paper to continue to present their creations interactively and engagingly, but now digitally.
When visiting the showroom’s URL, the visitors were welcomed by a 360 degrees video created by La Crapule Studio. By dragging the cursor, visitors could explore the surroundings of the universe ‘Future Roots – an exploration into the past, present and future’, which was created as the concept for the collection.
“At Daily Paper we value the innovative and impactful concepts created for each one of our unique collections. At the physical showrooms, we always had the chance to make these concepts come to life, by transforming them into actual experiences. When that was suddenly no longer an option, we quickly shifted and saw the opportunity to use technology and creativity to continue creating these experiences online.”
Rodney Lam – CEO at Daily Paper