Performance Marketing

+ 283% Sales

+ 95% Traffic

Case

Shifting the focus from B2B to D2C

Focus

Generate incremental growth through e-commerce

Channels

Paid Socials
Paid Search
Google Shopping
Data Analysis

Goal & Approach

The premium-quality denim brand based in Amsterdam is passionate about the original spirit of blue jeans and innovation in craftsmanship.

They’ve established a global retail presence by building a B2B network reaching over 20 countries, including cities like Amsterdam, Tokyo, Shanghai and Chengdu.

To remain future-focused, this growth and recognition in the retail landscape needed to be expanded to Direct to Consumer (D2C) channels.

The shift to D2C through e-commerce is a catalyst for growth - this is where Performance Marketing comes in.

We created a tailored strategy to reach the full growth potential of DENHAM in the home market, and to focus on increasing presence in key international markets.

Solution

Together we achieved consistent, sustainable growth, by:


using a multi-channel digital marketing approach to boost sales and growth across new existing markets, creating a consistent funnel from awareness to conversion across those channels;

extensively analysing past and current data to find the optimal way of reaching current and future customers;

being in close contact with their team to continuously discuss results and propose new steps. This close relationship makes it possible to quickly react to opportunities;

deploying budget effectively when opportunities are spotted, to create higher return on investment, while maintaining sustainable YOY growth.

About DENHAM

DENHAM was founded in Amsterdam in 2008 by English jean maker Jason Denham.

Driven by the pioneering spirit of the original blue jeans, DENHAM approaches design with passion and innovation while honouring tradition.

With years of experience in wash recipes, fit perfection, and contemporary cuts, DENHAM only uses premium fabrics from the world's finest mills in Italy and Japan.Rooted in the West and influenced by the Far East, the Asian spirit runs deep in DENHAM.

Driven by the tagline “The Truth is in the Details,” DENHAM is obsessed with every detail, and each pair of DENHAM jeans are embroidered with this seal of approval meticulously crafted from 691 stitches.

Shifting the focus to D2C - generating sustainable growth by using a multi-channel digital marketing approach.