Arte Antwerp boosts list growth and revenue by integrating Klaviyo and Meta Ads

183%

leads generated in comparison to the previous year

78%

open rate of automated e-mail flow

80%

of revenue attributed to Klaviyo on the first day of sale

Learn how Arte used the Klaviyo x Meta Ads integration to run an omnichannel lead generation campaign

Challenge

As customer acquisition costs (CACs) and costs per impression (CPMs) continue to increase on Facebook, it’s more important than ever to try to grow a brand’s consumer base with qualified leads to leverage zero-party data (data that someone gives to you, like their email address). This data collected now will be crucial for future retention and win-back strategies.  Thus, for Arte it is important to use special launches, collaborations and rare discounted sales throughout the year as opportunities to boost awareness and acquire new customers.

Solution

To run a successful lead generation campaign, it is important to create an aligned story across all channels and a seamless user experience so that new customers can rapidly submit their email addresses without any distractions and roadblocks along the journey.  Hence, by integrating Meta Ads (previously Facebook Ads) with Klaviyo, it was possible to create an omnichannel strategy across these channels: paid advertising, e-mail and the Shopify Plus webshop.

Strategy

To encourage signups, Arte established an Early Access offer: customers who sign up via the lead generation campaign receive 2 hours of Early Access to their Summer Sale. Through the integration with Facebook Ads, the customers were segmented in Klaviyo as ‘Filled Out Lead’ and received an email to confirm their subscription via an automation flow. This segment is then informed via email campaign on the day of the sale when the Early Access is launched. Therefore, e-mail marketing is the channel leading conversion throughout the Sale period.

In addition, the seamless integration of the data saves time and avoids further consent challenges by removing the need to migrate customer data from Facebook Ads to Klaviyo. And the extra confirmation email boosts engagement and ensures a clean, warmed-up list.

Results

By running an Early Access to Summer Sale campaign on Facebook Ads and leveraging the integration with Klaviyo, Arte experienced how powerful omnichannel strategies are and how important channel e-mail marketing continues to be for fashion e-commerce.

180% increase in leads generated in comparison to the Summer Sale of the previous year

80% of the revenue attributed to Klaviyo on the first day of sale

40% of the revenue attributed to Klaviyo on the month of the sale

An open rate of 78% in confirmation flow

Challenge

As customer acquisition costs (CACs) and costs per impression (CPMs) continue to increase on Facebook, it’s more important than ever to try to grow a brand’s consumer base with qualified leads to leverage zero-party data (data that someone gives to you, like their email address). This data collected now will be crucial for future retention and win-back strategies.  Thus, for Arte it is important to use special launches, collaborations and rare discounted sales throughout the year as opportunities to boost awareness and acquire new customers.

Solution

To run a successful lead generation campaign, it is important to create an aligned story across all channels and a seamless user experience so that new customers can rapidly submit their email addresses without any distractions and roadblocks along the journey.  Hence, by integrating Meta Ads (previously Facebook Ads) with Klaviyo, it was possible to create an omnichannel strategy across these channels: paid advertising, e-mail and the Shopify Plus webshop.

Strategy

To encourage signups, Arte established an Early Access offer: customers who sign up via the lead generation campaign receive 2 hours of Early Access to their Summer Sale. Through the integration with Facebook Ads, the customers were segmented in Klaviyo as ‘Filled Out Lead’ and received an email to confirm their subscription via an automation flow. This segment is then informed via email campaign on the day of the sale when the Early Access is launched. Therefore, e-mail marketing is the channel leading conversion throughout the Sale period.


In addition, the seamless integration of the data saves time and avoids further consent challenges by removing the need to migrate customer data from Facebook Ads to Klaviyo. And the extra confirmation email boosts engagement and ensures a clean, warmed-up list.

Results

By running an Early Access to Summer Sale campaign on Facebook Ads and leveraging the integration with Klaviyo, Arte experienced how powerful omnichannel strategies are and how important channel e-mail marketing continues to be for fashion e-commerce.

180% increase in leads generated in comparison to the Summer Sale of the previous year

80% of the revenue attributed to Klaviyo on the first day of sale

40% of the revenue attributed to Klaviyo on the month of the sale

An open rate of 78% in confirmation flow

“The integration of Meta Ads with Klaviyo helped us to seamlessly align the Early Access segment across channels, allowing us to access the leads in one place (Klaviyo), not only opening the doors to more conversion opportunities but also for customer lifetime value initiatives.”

Sander Kruize, Performance Strategist