Category:
Fashion
Channels:
73%
increase in revenue (YoY)40%
increase in traffic (YoY)3+
new countries grown into (YoY)Shifting the focus to D2C - generating sustainable growth by using a multi-channel digital marketing approach.
Challenge
The premium-quality denim brand based in Amsterdam is passionate about the original spirit of blue jeans and innovation in craftsmanship.
They’ve established a global retail presence by building a B2B network reaching over 20 countries, including cities like Amsterdam, Tokyo, Shanghai and Chengdu.
To remain future-focused, this growth and recognition in the retail landscape needed to be expanded to Direct to Consumer (D2C) channels.
Solution
The shift to D2C through e-commerce is a catalyst for growth - this is where Not Selling Liquid comes in. Our Performance Marketing team created a tailored strategy to reach the full growth potential of
DENHAM in the home market, and to focus on increasing presence in key
international markets.
Strategy
We used a multi-channel digital marketing approach to boost sales and growth across new and existing markets, creating a consistent funnel from awareness to conversion across those channels
Using a multi-channel digital marketing approach to boost sales and growth across new existing markets, creating a consistent funnel from awareness to conversion across those channels;
Extensively analysing past and current data to find the optimal way of reaching current and future customers;
Being in close contact with their team to continuously discuss results and propose new steps. This close relationship makes it possible to quickly react to opportunities;
Deploying budget effectively when opportunities are spotted, to create higher return on investment, while maintaining sustainable YOY growth.
Results
By running a consistent strategy across several marketing channels which emphasised its creative direction, content and exclusiveness, the brand achieved hyper-growth without having to resort to discounting strategies:
3 new countries grown into YoY
73% increase in revenue YoY
40% increase in traffic YoY
53% increase in first-time customers YoY
Challenge
The premium-quality denim brand based in Amsterdam is passionate about the original spirit of blue jeans and innovation in craftsmanship.
They’ve established a global retail presence by building a B2B network reaching over 20 countries, including cities like Amsterdam, Tokyo, Shanghai and Chengdu.
To remain future-focused, this growth and recognition in the retail landscape needed to be expanded to Direct to Consumer (D2C) channels.
Solution
The shift to D2C through e-commerce is a catalyst for growth - this is where Not Selling Liquid comes in. Our Performance Marketing team created a tailored strategy to reach the full growth potential of DENHAM in the home market, and to focus on increasing presence in key international markets.
Strategy
We used a multi-channel digital marketing approach to boost sales and growth across new and existing markets, creating a consistent funnel from awareness to conversion across those channels
Using a multi-channel digital marketing approach to boost sales and growth across new existing markets, creating a consistent funnel from awareness to conversion across those channels;
Extensively analysing past and current data to find the optimal way of reaching current and future customers;
Being in close contact with their team to continuously discuss results and propose new steps. This close relationship makes it possible to quickly react to opportunities;
Deploying budget effectively when opportunities are spotted, to create higher return on investment, while maintaining sustainable YoY growth.
Results
By running a consistent strategy across several marketing channels which emphasised its creative direction, content and exclusiveness, the brand achieved hyper-growth without having to resort to discounting strategies:
3 new countries grown into YoY
73% increase in revenue YoY
40% increase in traffic YoY
53% increase in first-time customers YoY