Shifting the focus from B2B to D2C for premium-quality denim brand DENHAM

Client

Denham

Since

2020

Platforms

Google Ads
Meta

Shifting the focus from B2B to D2C for premium-quality denim brand DENHAM

Manage

Paid advertising
Retention & CDP

Grow

Analytics & reporting
Data & intelligence
Growth strategy

73%

increase in revenue (YoY)

40%

increase in traffic (YoY)

3+

new countries grown into (YoY)

53%

increase in first-time customers (YoY)

overview

See how DENHAM went direct and generated sustained growth with a multi-channel digital marketing approach.

DENHAM was founded in Amsterdam in 2008 by English jean maker Jason Denham. Driven by the pioneering spirit of the original blue jeans, the brand approaches design with passion and innovation while honouring tradition. With years of experience in wash recipes, fit perfection, and contemporary cuts, DENHAM only uses premium fabrics from the world's finest mills in Italy and Japan. 

DENHAM had already established a global retail presence by building a B2B network reaching over 20 countries, including cities like Amsterdam, Tokyo and Shanghai. To stay future proof, this growth needed to expand to Direct to Consumer (D2C) channels.

Shifting to D2C through e-commerce is a catalyst for growth. Our Performance Marketing team created a tailored strategy to reach the full growth potential of DENHAM in the home market and to focus on increasing presence in key international markets.

Strategy

We used a multi-channel digital marketing approach to boost sales and growth across new and existing markets, creating a consistent funnel from awareness to conversion across those channels.

  • Extensively analysed past and current data to find the optimal way of reaching current and future customers
  • Worked closely with their team to continuously discuss results and propose new steps, making it possible to react quickly to opportunities
  • Deployed budget effectively when opportunities were spotted, to create higher return on investment while maintaining sustainedyear-on-year growth

Results

By leveraging data from several marketing channels and being able to react quickly, the brand experienced sustained growth year after year.

  • 3 new countries grown into YoY
  • 73% increase in revenue YoY
  • 40% increase in traffic YoY
  • 53% increase in first-time customers YoY

Testimonial

“It’s not enough to achieve rapid growth – you’ll also need to set up a team which is equipped with the right people and tools to be able to continue on the growth path, doing it faster and better than competitors can.”

Rodney Lam

CEO Daily Paper