Our dedicated Klaviyo onboarding service started with the set-up, integration with Shopify and hands-on training. Then we redesigned an e-mail template in the easy-to-use Klaviyo e-mail editor, which pulls the product content directly from Shopify, significantly reducing the time needed to add products to an e-mail.
Our efforts went further with the implementatin of the automated e-mail workflows. Klaviyo calls these ‘core flows’ including: welcome messaging, back-in stock notifications and abandoned checkout reminders. We worked alongside their team to make sure that the copy of these e-mails reflected Maha’s tone of voice, sounding warm and approachable.
Continuous Klaviyo optimisations
Our partnership with Maha extended beyond the initial onboarding. We provided ongoing support by continuously optimising existing flows, creating new ones based on purchase behaviours and preferences, and utilising data to segment their audiences. The Maha team simultaneously took charge of managing their own newsletter campaigns, ensuring a holistic and data-driven approach to their e-mail marketing strategy.