Shopify vs Shopify Plus




July 2023

Shopify vs Shopify Plus

When's the right time to switch to Shopify Plus?

Business is picking up, and you've outgrown your current Shopify plan. Maybe you're looking for more functionality and flexibility? Or perhaps to automate tasks and free up some time for other matters?

If so, the time has come to upgrade your webshop. 

Shopify is one of the fastest-growing e-commerce platforms on the market, and it's clear to see why, with over 800,000 merchants. While the platform is ideal for individuals and small businesses looking to sell online, you may require a more customizable platform with automated solutions as you're growing into a larger brand. Naturally, as a business expands, so do its needs. But, not to worry, Shopify offers a premium plan with even more functionality and flexibility.

Welcome, Shopify Plus. An enterprise plan offering dynamic solutions to scale your business, drive sales and promote efficiency.

Used by some of the top brands in the world, such as Daily Paper, Black Bananas, Oqium, and Purewhite — this platform is suitable for high-volume brands.

Here are some tools of the trade that are exclusive to Shopify Plus:

1. Script Editor

Script Editor gives you even more control to write your own scripts and completely customize your customers' experience. Unique features include customizable shipping methods, special discounts and promotions, and so much more. The capabilities are endless. Best part? You get full control without relying on special apps.

2. Shopify Flow

Shopify Flow is a tool that helps automate many tasks, from your day-to-day processes to more consumer-facing tasks like buyer experience—saving you tons of time and boosting efficiency. All without any coding on your part.

3. Unlimited Staff Accounts

Unlimited Staff Accounts so you don't have to worry about growing your workforce. In your store admin, you can access unlimited staff accounts and grant permissions to any number of your team members.

4. Launchpad

Launchpad is helpful in planning and automating processes towards a promotional event such as product launches or sales campaigns — enabling you to do more while also freeing up your time.

5. Personalized Checkouts

Personalized Checkouts enhance your customers' checkout experience and are crucial to creating a unique customer journey and solidifying your brand. With personalized checkouts, you can design different layouts, update as you wish, and A/B test them to see which works best with your customers.

6. 24/7 Support Service

24/7 support service. Above and beyond doesn't cover the round-the-clock support you receive with Shopify Plus. During kick-off, you're provided with a launch partner to help set up your webshop. Once your stores are up and running, you're assigned a Merchant Success Manager to answer all your questions.

7. Expansion Stores

Expansion stores allow you to widen your reach, increase accessibility to your brand and serve an international audience. Each Shopify Plus account comes with nine additional webshops in conjunction with your main store, bringing you a total of 10. You’ll be able to extend your goods and services to a global audience in their local language and currency.


Shopify Plus offers a unique set of fees for each client, based on their needs and package. Ultimately, your annual revenue and goals will determine if Shopify Plus is the right platform for you. To give you a rough estimate, you’re looking at a minimum of €2,000 per month and a maximum of €40,000. It’s more on the pricier side, but if you ask us, it’s worth the cost if you’re a large-scale brand or business.

When should you switch?

The bottom line? Whether you're just launching a new business or already years down the pipeline, Shopify offers solutions for every stage of your business, from small to enterprise-level.

The only question remaining — are you ready to take your business to the next phase?

Interested in learning more? We’ve helped several merchants make the leap to Shopify Plus. Please, don't hesitate to get in touch with us.