The e-commerce partner to grow your Fashion & Lifestyle brand.

Find out why

We take care of your brand's digital channels so that you can focus on your vision.

We build dedicated teams with the expertise and strategy that your brand needs to achieve growth and expand across borders.

Our Work

Cutting-edge design and innovative digital strategy for e-commerce. Discover our latest projects.

Explore our work

Why Us?

We make it simple to sell your products online and scale your brand through continuous growth.


We're the only full-service e-commerce agency specialized in Fashion & Lifestyle. We understand the industry and your customers.


We take care of your brand's digital experience so you can focus on the long term vision of your business.


Our team of experts offers the know-how to not only maintain your e-commerce, but to continue growing it month-to-month.


We're here for the long-run. We take pride in building long-term partnerships with the brands we work with.

Changing the way brands do e-commerce

We've helped some of the most influential Fashion & Lifestyle brands to scale and exceed their business goals.

Digital heroes! Not Selling Liquid has been our digital partner for years and a big part of the success story.

Rodney Lam

CEO at Daily Paper

From a designer point of view, its vital to have a custom designed website inline with your own aesthetics in order to best showcase your work. Not only this, but it also makes it accessible and easy to use for your customers. NSL has not only built our platform to our wishes, but they have also given my team and I a lot of insight on how to optimize our sales. We are very happy with our experience from working with the NSL team!

Daniëlle Cathari

Founder at Daniëlle Cathari

Not Selling Liquid has guided our brands through the transition to digital. They understand the digital funnel top to bottom and are experts in creating incremental growth for our labels. They've been our digital partners for several years now.

Barry Broedersz

Co-Owner at Purewhite & Ballin

After working with a partner that was not the right fit, we turned to Not Selling Liquid for our replatforming to Shopify Plus. Working with NSL means fast communication, problem solving, and thinking ahead with us. Now, we're live with a webshop true to our DNA. We couldn’t be happier!

Shelley Nathoenie

Head of Digital at Black Bananas

Our decision to partner up with the NSL team has really brought our online perfomance to the next level. We are very pleased with how our collaboration is evolving and looking forward to what we can achieve together in the future.

Bertony Da Silva

Founder at Arte Antwerp

It’s always a great process to work with Not Selling Liquid, they are committed and passionate, consistent and living up the expectations that we have in mind.

Abu Shaheem

Co-Owner at Mastoor

Our Partners

We are certified Shopify Experts specialised in Fashion & Lifestyle scale-up brands. We design and develop for growth - always in Shopify.

The go-to platform to gather and understand relevant data about your customers. Grow your business through personalized e-mail marketing and automation.

Mollie is a payments platform that offers an easy-to-implement process for integrating multiple payment methods into your Shopify store, with local payment methods such as iDEAL, Bancontact, Bitcoin, Giropay, Klarna, and more.

Shopify does not come with an "undo button". You can prevent accidental deletions by installing Rewind Backups. It automatically backs up your store, so if anything goes wrong, your data can be rapidly restored with just a few clicks.

The customer service helpdesk designed and built for Shopify merchants. It seamlessly integrates all your store’s customer information and order history into one portal.

Loyalty & Rewards, SMS, Reviews and much more. Yotpo is a go-to for Shopify merchants who maximize the value of their customers with connected omnichannel solutions.

We know how impactful your customer support is for your brand’s growth. Stone&Bridges is a Customer Service consultancy that helps brands by creating and implementing an expansion-proof support process.