Build
Build
UX/UI Design
Our design work is led by a deep appreciation for fashion and an understanding that every brand has its own story. Drawing on years of experience designing Shopify webshops for fashion labels and guided by our creative director, we apply our knowledge of the platform to craft bespoke digital flagships that are both visually arresting and practical.
Beyond aesthetics, we design with commerce in mind. By tailoring each design to a brand’s specific needs and target audience, we create storefronts that capture attention while supporting merchandising and conversion goals. The combination of creativity and practicality allows us to deliver webshops that embody our clients’ character and drive sustained engagement.
Web Development
Building on our design foundations, our development team crafts custom Shopify webshops that are future‑proof and flexible. As a certified Shopify Premier partner, we use multi‑channel solutions to build digital flagships that scale with your business. Every build is engineered with performance, security and maintainability in mind, allowing you to update content or add features without friction.
Our developers integrate modern tooling, conversion‑optimised features and third‑party services seamlessly, while providing ongoing support to keep your store aligned with the latest technology and customer expectations. Whether you need a bespoke theme, headless implementation or custom functionality, we ensure your platform remains robust and ready to grow with your brand.
Klaviyo Automation
Email marketing is more than sending newsletters, it’s about creating meaningful, personalised conversations that drive lifetime value. We migrate your existing email channel to Klaviyo and lay a solid foundation of automated flows, tailored segments and templates. These automations help you reach the right customer at the right moment, boosting engagement and revenue while reducing manual workload.
Our approach is data‑driven: we segment your audience based on behaviour and preferences, and design targeted campaigns that nurture relationships. From welcome journeys to post‑purchase follow‑ups, we ensure every message feels relevant and contributes to your broader growth strategy.
Shopify Migration
Upgrading to Shopify Plus can transform your business, if the migration is done right. Whether you are on a different Shopify plan or coming from another platform, we make your move seamless and stress‑free. Our team handles data migration, custom theme redevelopment and third‑party integrations, ensuring your new Shopify Plus store is set up to unlock global expansion and operational efficiency.
Migration is an opportunity to elevate your store’s functionality and performance. We work with you to refine your tech stack, implement enterprise‑grade features and streamline workflows. The result is a future‑ready platform that empowers your team and delights your customers.
See which other brands choose to work with us
Manage
Manage
Paid Advertising
Growth requires more than great products, it demands strategic performance marketing. Our paid advertising specialists use data‑driven insights and continuous testing to craft campaigns that reach your target audience, maximise return on ad spend and fuel sustainable growth.
From Meta and Google campaigns to emerging channels like TikTok, we develop custom media plans aligned with your brand goals. Throughout the lifecycle of each campaign we monitor results, test new creatives and adjust bidding strategies, ensuring your budget is invested where it has the most impact
Retention & CDP
Keeping customers engaged is as important as acquiring them. By focusing on email marketing, segmentation and automation, our retention specialists implement strategies that deepen relationships and maximise customer lifetime value. We leverage customer data platforms (CDPs) to gain a 360‑degree view of your audience, enabling personalised communications across channels.
With insights from your CDP, we build retention flows that anticipate customer needs, from replenishment reminders to VIP loyalty programmes. This holistic view allows us to create tailored experiences that keep customers coming back, turning one‑time buyers into brand advocates.
Shopify Operations
Running a successful Shopify store requires meticulous day‑to‑day management. Our operations team knows the ins and outs of the platform and can take over tasks such as product management, merchandising, localisation, and troubleshooting.
By handling the operational workload, we free your internal team to focus on strategy and product development. Our expertise ensures that your storefront remains up‑to‑date, optimised and aligned with evolving customer expectations.
E-commerce Strategy
Every brand’s path to growth is unique. We develop comprehensive e‑commerce strategies that combine performance marketing, onsite optimisation, email, data and merchandising to meet your specific goals. Our 360‑degree approach considers the customer journey from acquisition through retention, aligning tactics across channels for maximum impact.
Our strategists draw on market insights, trend analysis and your brand’s DNA to chart a roadmap for sustainable growth. We collaborate closely with you to prioritise initiatives, allocate budgets and set measurable targets, ensuring your e‑commerce business is future‑proof and ready to scale.
Explore the brands where we’ve made an impact
Grow
Grow
Analytics & Reporting
Data is the foundation of smart decision‑making. Our analysts transform raw performance data into actionable insights, using custom NSL Power BI dashboards and a fashion‑focused data warehouse to track everything from sales and stock velocity to customer lifetime value. These dashboards provide a single source of truth and enable you to spot opportunities and challenges quickly.
We believe insights should be shared, not siloed. Our analysts continuously review key metrics and patterns, delivering regular reports and workshops that keep your entire team informed. Whether you need a high‑level overview or deep‑dive analysis, we equip you with the knowledge to make data‑driven decisions and stay ahead of the curve.
Data & Intelligence
At NSL, data and intelligence aren’t an add‑on; they’re at the heart of everything we do. By leveraging the latest analytics tools and technologies, we gather, analyse and interpret data to give you a competitive edge. Our data warehouse centralises all your e‑commerce data, ensuring your insights are accurate, timely and future‑ready.
From dashboards that reveal cross‑channel performance to bespoke research projects, our data team helps you uncover patterns and opportunities you might otherwise miss. We make your data AI‑proof and scalable, so your brand can adapt to a rapidly changing digital landscape.
Growth Strategy
Sustainable growth doesn’t happen by accident, it’s the result of a well‑crafted strategy. We collaborate with clients to develop growth plans that align with their brand DNA, market position and long‑term ambitions. By combining performance marketing, e‑commerce optimisation, email marketing and data analytics, we build a cohesive roadmap that delivers incremental and compound growth.
Our proactive approach means we continually refine the strategy based on results and emerging opportunities, ensuring your brand stays ahead of trends and market shifts. Whether you’re entering new regions, launching new products or scaling existing channels, our growth strategies are designed for resilience and longevity.
Marketplaces
Expanding into marketplaces can unlock vast new audiences, but success requires careful planning and execution. Our end‑to‑end marketplace service supports fashion brands through every stage, from initial strategy and platform selection to logistics, technical integration and go‑live. We take a modular approach that includes product and performance optimisation, marketplace paid advertising and full account management, allowing you to choose the level of support you need.
With deep fashion e‑commerce expertise and a strong local presence in Benelux, DACH and the UK, we tailor marketplace solutions for long‑term growth. Tools like ChannelEngine and custom dashboards ensure smooth operations, clear insights and scalable success. We handle the complexities so you can focus on telling your brand story and delighting customers across channels
Discover how we’ve helped other clients achieve results
Together with industry-leading partners, we’re changing the way to do e-commerce.
