Shopify Premier agency based in Amsterdam, that leads purpose-led brands to define the fashion e-commerce landscape.

Office-Not-selling-liquid-Amsterdam

A mindset and culture in which we live, collaborate and share the same stories.

Values are a guiding set of principles that keep us all grounded. Within our team and wider network, we maintain this balance for positive and peaceful collaboration.

Honesty & Transparency

Numbers don’t lie, and neither do we. We call things by their name and we don’t sugarcoat. We believe honesty and transparency provide fertile ground for growth and prosperity.



Only with all the knowledge, the good, the bad (and the ugly), can we empower the brands we work with through intentional solutions.

Collaboration as the Norm

We’re passionate about the work we do and the brands we work with. We’re eager to get them to where they want to go and bring innovative ideas to achieve that.

That’s why collaboration is important – an open minded atmosphere is vital in providing a safe space to unite everyone’s voice and vision.

Authentic Stories

People need that trust of something being human and authentic in order to connect.

We power the stories of brands who lead with purpose and leverage their realness to advertise their product. Being an authentic expression of who you are is the baseline requirement of the community we’re building.

Meet the team. We’re creating a space where e-commerce expertise is combined 
with an intrinsic fashion mindset.

E-commerce is our language, fashion is our culture.

We live in an age where fashion and e-commerce are no longer two separate worlds. They’re codependent and influential on 
one another, giving and taking, enhancing and elevating.



With the strength of each industry - the data-driven rational of 
e-commerce and the creative artistic expression of fashion, 
we see unlimited potential for enrichment.



Together with our unique set of clients, we’ve changed the way we do e-commerce. Uncovering new possible territories in the digital space and in the minds of their communities.



This is a mindset, not something that can be learnt or forced. 
It just is. It’s a feeling, an essence, an electric current that runs between certain like-minded people.

Open Manifesto
Close Manifesto

We’re among the top 0.2% of Shopify's global partner network, and one of the few agencies in Europe to achieve this.

We’re honoured to be a Shopify Premier Partner. An elite tier awarded to partners with a proven track record on the Shopify platform. It’s a distinction shared by only a small number of agencies globally, and even fewer in Europe, and we see it as our responsibility to keep raising the bar.

Address

Visit our office in Amsterdam Houthavens

Not selling liquid

Danzigerkade 15 A5

1013 AP Amsterdam

Netherlands

+31 (0) 20 21 01 913
new@notsellingliquid.com

Mon - Fri: 09:00 - 18:00

Slack: available 24/7

Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens
Visit our office in Amsterdam Houthavens

We play the long game

Our clients rate us a 4.8/5 on the Shopify Partner Directory

Smaak-Amsterdam-Not-selling-liquid
18 May 2025

Smaak Amsterdam

Our collaboration with Not selling liquid began during a challenging time – right in the midst of the COVID pandemic. What started as a necessity to strengthen our digital presence has since evolved into an essential partnership that continues to drive our growth.

Without NSL, we simply wouldn’t have been able to make this shift – let alone sustain the upward trajectory we’re on today. Their work in ongoing website management, social media marketing, analytics & tracking, and store build & redesign has had a significant impact on the digital strength of Smaak Amsterdam. They combine technical expertise with creative strategy and know exactly how to elevate our brand – both visually and in terms of performance. Thanks to their proactive mindset, strategic thinking, and continuous optimisation, we’ve built a strong digital foundation. NSL isn’t just an external agency – they’re truly an extension of our team. The results speak for themselves, and we’re excited for everything that’s still to come.