Contemporary fashion brand Arte Antwerp grows with an omnichannel strategy, powered by Shopify Plus

135%

increase in revenue (YoY)

299%

increase in revenue attributed to emails (YoY)

10+

new countries grown into (YoY)

Learn how Arte increased revenue whilst staying true to its creative vision.

Challenge

Arte quickly became a household name in the contemporary fashion scene with a strong presence in key European and global fashion retailers. With a pending expansion into D2C (Direct to Consumer) channels, Arte needed to start its own e-commerce operations and storefront from scratch.

In order to stay true to their values, their goal was to achieve growth by staying relevant without having to resort to discounting strategies.

Solution

By partnering with Not Selling Liquid, Arte can rely on an e-commerce partner that understands its high-end brand positioning and vision. This means that Arte did not have to invest resources in recruiting, training and building an internal e-commerce team to kick off their D2C strategy. Instead, they invested in partnering with our team of experts to together create, run and expand their e-commerce.

Strategy

An omnichannel strategy was created and implemented by choosing solutions that integrate efficiently with their Shopify platform. This strategy approaches e-commerce in its entirety - from growing awareness through paid channels to optimising conversion rate on the webshop, and all customer touchpoints in between.

Performance Growth strategy

Paid Socials & Paid Search

E-commerce calendar and roadmap

Continous webshop operations in Shopify

User Experience design optimisations

Continuous development support

E-mail marketing & automation using Klaviyo

Customer service through Gorgias

Advice on production order quantities

Advice on content creation for digital channels

Continuous data analysis

Results

By running a consistent strategy across several channels which emphasised its creative direction, content and exclusiveness, the brand achieved hyper-growth without having to resort to discounting strategies:

125% increase in first-time customers YoY

Increase of 250% in returning customers

200% increase of email subscribers YoY

Webshop available in multiple languages

Migration to Shopify Plus

Challenge

Arte quickly became a household name in the contemporary fashion scene with a strong presence in key European and global fashion retailers. With a pending expansion into D2C (Direct to Consumer) channels, Arte needed to start its own e-commerce operations and storefront from scratch.

In order to stay true to their values, their goal was to achieve growth by staying relevant without having to resort to discounting strategies.

Solution

By partnering with Not Selling Liquid, Arte can rely on an e-commerce partner that understands its high-end brand positioning and vision. This means that Arte did not have to invest resources in recruiting, training and building an internal e-commerce team to kick off their D2C strategy. Instead, they invested in partnering with our team of experts to together create, run and expand their e-commerce.

Strategy

An omnichannel strategy was created and implemented by choosing solutions that integrate efficiently with their Shopify platform. This strategy approaches e-commerce in its entirety - from growing awareness through paid channels to optimising conversion rate on the webshop, and all customer touchpoints in between.

Performance Growth strategy

Paid Socials & Paid Search

E-commerce calendar and roadmap

Continous webshop operations in Shopify

User Experience design optimisations

Continuous development support

E-mail marketing & automation using Klaviyo

Customer service through Gorgias

Advice on production order quantities

Advice on content creation for digital channels

Continuous data analysis

Results

By running a consistent strategy across several channels which emphasised its creative direction, content and exclusiveness, the brand achieved hyper-growth without having to resort to discounting strategies:

125% increase in first-time customers YoY

Increase of 250% in returning customers

200% increase of email subscribers YoY

Webshop available in multiple languages

Migration to Shopify Plus

“Our decision to partner up with the NSL team has really brought our online performance to the next level. We are very pleased with how our collaboration is evolving and looking forward to what we can achieve together in the future.”

Bertony da Silva, Founder and Creative Director