Category:
Fashion
Platform:
Shopify Plus
Channels:
135%
increase in revenue (YoY)299%
increase in revenue attributed to emails (YoY)10+
new countries grown into (YoY)
Learn how Arte increased revenue whilst staying true to its creative vision.
Challenge
Arte quickly became a household name in the contemporary fashion scene with a strong presence in key European and global fashion retailers. With a pending expansion into D2C (Direct to Consumer) channels, Arte needed to start its own e-commerce operations and storefront from scratch.
In order to stay true to their values, their goal was to achieve growth by staying relevant without having to resort to discounting strategies.
Solution
By partnering with Not Selling Liquid, Arte can rely on an e-commerce partner that understands its high-end brand positioning and vision. This means that Arte did not have to invest resources in recruiting, training and building an internal e-commerce team to kick off their D2C strategy. Instead, they invested in partnering with our team of experts to together create, run and expand their e-commerce.
Strategy
An omnichannel strategy was created and implemented by choosing solutions that integrate efficiently with their Shopify platform. This strategy approaches e-commerce in its entirety - from growing awareness through paid channels to optimising conversion rate on the webshop, and all customer touchpoints in between.
Performance Growth strategy
Paid Socials & Paid Search
E-commerce calendar and roadmap
Continous webshop operations in Shopify
User Experience design optimisations
Continuous development support
E-mail marketing & automation using Klaviyo
Customer service through Gorgias
Advice on production order quantities
Advice on content creation for digital channels
Continuous data analysis
Results
By running a consistent strategy across several channels which emphasised its creative direction, content and exclusiveness, the brand achieved hyper-growth without having to resort to discounting strategies:
125% increase in first-time customers YoY
Increase of 250% in returning customers
200% increase of email subscribers YoY
Webshop available in multiple languages
Migration to Shopify Plus
Challenge
Arte quickly became a household name in the contemporary fashion scene with a strong presence in key European and global fashion retailers. With a pending expansion into D2C (Direct to Consumer) channels, Arte needed to start its own e-commerce operations and storefront from scratch.
In order to stay true to their values, their goal was to achieve growth by staying relevant without having to resort to discounting strategies.
Solution
By partnering with Not Selling Liquid, Arte can rely on an e-commerce partner that understands its high-end brand positioning and vision. This means that Arte did not have to invest resources in recruiting, training and building an internal e-commerce team to kick off their D2C strategy. Instead, they invested in partnering with our team of experts to together create, run and expand their e-commerce.
Strategy
An omnichannel strategy was created and implemented by choosing solutions that integrate efficiently with their Shopify platform. This strategy approaches e-commerce in its entirety - from growing awareness through paid channels to optimising conversion rate on the webshop, and all customer touchpoints in between.
Performance Growth strategy
Paid Socials & Paid Search
E-commerce calendar and roadmap
Continous webshop operations in Shopify
User Experience design optimisations
Continuous development support
E-mail marketing & automation using Klaviyo
Customer service through Gorgias
Advice on production order quantities
Advice on content creation for digital channels
Continuous data analysis
Results
By running a consistent strategy across several channels which emphasised its creative direction, content and exclusiveness, the brand achieved hyper-growth without having to resort to discounting strategies:
125% increase in first-time customers YoY
Increase of 250% in returning customers
200% increase of email subscribers YoY
Webshop available in multiple languages
Migration to Shopify Plus
“Our decision to partner up with the NSL team has really brought our online performance to the next level. We are very pleased with how our collaboration is evolving and looking forward to what we can achieve together in the future.”
Bertony da Silva, Founder and Creative Director