Omnichannel launch strategy: teaser and subscriber collection pre-launch through Klaviyo. This grows the subscriber list by getting new subscribers interested, whilst engaging existing customers by creating momentum and buzz for the launch.
Focus on the story, content and imagery through big images and the addition of an ‘Archive’ (dedicated pages telling the stories of past collections). This shows the creative focus of the brand, develops the connection with the brand and community through story-telling.
One-of-a-kind product page: large images, experimental feel. By doing this, the brand values of creativity are still evident, within a commercial context.
Improved customer experience with advanced functionalities in order to increase conversion rate and average order value.
- Wishlist feature
- Product recommendations
- Extensive product information on the PDP
- Improved sorting and filtering options on the product page
The new website is already the ultimate prize. But next to that, we achieved:
- Conversion Rate increase
- Higher average order value
- Growth in revenue attributed to e-mail marketing due to omnichannel launch
Arte Antwerp is guided by a strong emphasis on the exchange of concepts and ideas, at once reflecting and engaging the creative landscape. Conceived of as a bridge between visionary communities, Arte Antwerp moves and connects across borders.