Since launching our Data Dashboards earlier this year, we’ve continued to refine and develop them to ensure we provide you with the most up-to-date input possible. Our latest release has added several features and has significantly upgraded the services. These Data Dashboards are a game-changing development in fashion e-commerce, combining insights from all ad managers, Shopify stores, and Google Analytics. With this comprehensive overview of all your metrics, you can unlock so much potential for your business.
If you’re already a user of our Data Dashboards, these updates are available directly so you don’t have to do anything. And if you haven’t committed to us yet, then let this article encourage you to do so.
Key update features
We’re particularly proud of having developed these features, as we believe these improvements can make a stark difference in understanding the data.
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Expanded location insights
We’ve added pages to dive deeper into the country (and even city!) performance of webshops. Dashboard users can dive deeper into what locations are driving sales. -
More nuanced Sale/Non-Sale insights
With the promotion performance page, it’s possible to track what revenue comes from sales, and what comes from full-price strategies. By using smart data and coding solutions, we ensure that only actual revenue from sales and not from incentive or lead campaigns is tracked as sale revenue. -
Expanded marketing type overview
Compare Google Ads, Meta, TikTok, and the newly added channel Pinterest in more detail and tune your marketing mix accordingly.
Conclusion
It goes without saying that data is absolutely crucial to your brand and business success. We’re passionate about using metrics to make informed strategic decisions that will help shape your offering and increase longevity in a dynamic market. Especially as we head into the BFCM and festive period, and look to the upcoming year of 2025, it’s an even more relevant time to make the most of your data.
Learn more about our Data Dashboards and Data Services here or reach out to our team to see how we can help you grow.
