Introduction
Franky Amsterdam is an affordable luxury jewellery brand run by its namesake, Franka Vedder, better known as Franky. Encouraging women to feel confident with stylish pieces, the designs are glamorous but still comfortable to wear. As part of our Manage service, we worked together as an extension of their team on the daily Shopify operations to keep optimising their online store.
The Collaboration
We collaborated closely with the Franky team on new features and Shopify development, which contributed to enhancing their online presence. Offering continuous support across development and project management, we worked together on special campaigns such as the launch of new products, sale periods, and UX optimisations, including a redesigned homepage, navigation, and search functions.
With the varied expertise that our team offers, we additionally worked on a retention-focussed sprint through Klaviyo, by auditing their e-mail marketing setup and creating a roadmap with enhancements to help them make full use of this important channel. This led to the implementation of A/B testing, the creation of additional e-mail flows and the expansion of their segmentation strategy. The Klaviyo sprint showed a successful impact of +165% increase in recipients of e-mail automation, which shows that their strategy for this channel now goes beyond regular newsletter sendouts and has expanded automated messaging.
Our service
Our deep understanding of Shopify makes us the perfect partner to help with day-to-day webshop operations and optimisations. We can help with your workload of managing products, merchandising, localising and more. Outsourcing this to us gives you and your team the time and space to focus on the bigger picture of your business.
Get in touch if you need extra hands on deck. We have the resources to help you – especially during the busy sales periods.