As demand grew, we had to adapt and offer a new strategy. By building a whole new custom theme instead of just adding functionalities and features onto the existing website, we created an efficient and functional website. We built on three key pillars to get the client where it needed to go.
Improving consumer experience
Prioritising the customer’s shopping experience was a key adjustment with the Shopify 2.0 update.
Moving from a desktop-first to mobile-first design allowed for speed optimisation, which was crucial when it comes to keeping the customer happily browsing. Further, adding multiple languages, currencies and support meant that their audiences could feel more included and get new consumers interested. Shopify 2.0 allowed for advanced searches, a wishlist feature, and better product presentation (to name a few) which give the customer a more seamless time on the webshop.
As well as a consumer user-friendly experience, Rino & Pelle also wanted their team to navigate the webshop with ease on the back end. So we built a Shopify store and integrated Klaviyo tools that were easy to maintain for their non-technically trained team. They wanted Klaviyo marketing to be personalised and feature dynamic prices to engage consumers and boost spending through e-mail. By optimising their existing flows and expanding to new ones, we utilised the Klaviyo tools to the best of their ability. Further, we built out an SEO log so that they could write articles about collections, collaborations and relevant topics in a way that also boosted the website.
Customisation and integrated features
Integrated features are a great way to create a more authentic approach with customers on the website. For example, to nurture more community building, we added their Instagram feed on the homepage. We also added a ‘shop the look’ section on the product page in order to match similar products and boost overall aesthetics of the page and encourage other shopping options.
Besides using Klaviyo for its marketing tools, they wanted to keep the synergy by using it to review products. Therefore everything would be under the same platform which in some cases is very useful - especially since the team is less technically driven.
We also put focus on enhancing the B2B functionalities. We linked the B2B site in the footer of the B2C shop and created a custom landing page with all of their international agents.