Contemporary fashion brand Arte Antwerp grows with an omnichannel strategy, powered by Shopify Plus


Arte Antwerp




Shopify Plus
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Contemporary fashion brand Arte Antwerp grows with an omnichannel strategy, powered by Shopify Plus


UX & UI Design
Klaviyo email automation
Shopify Plus


Paid advertising
Retention & CDP
Project management
Website operations


Analytics & reporting
Data & intelligence
Growth strategy
Conversion optimization


Increase in revenue (Yoy)


increase in revenue
attributed to emails (YoY)


new countries grown into (YoY)


Increase in returning customers


Founded in 2009 with an experimental capsule T-shirt collection, Arte Antwerp is a creative house that translates artistic and timely concepts into ready-to-wear collections. Under the creative direction of Bertony Da Silva, Arte offers its customers seasonal collections and exclusive collaborations of garments and accessories guided by a strong emphasis on the exchange of concepts and ideas.

Arte quickly became a household name in the contemporary fashion scene with a strong presence in key European and global fashion retailers. To continue their expansion, the brand needed to evolve into Direct to Consumer (D2C) channels, starting their own e-commerce operations and storefront from scratch.

Their goal was to achieve growth by staying relevant without resorting to discounting strategies.

By partnering with us, Arte could immediately rely on a partner that understands its high-end brand positioning and vision. That means they did not have to invest resources in recruiting, training and building an internal e-commerce team to kick off their D2C strategy. Instead, the brand partnered with our team of experts to build, manage and grow their e-commerce.


We created and implemented an omnichannel strategy emphasising the brand’s creative direction, content and exclusiveness. By choosing solutions that integrate efficiently with their Shopify Plus platform, this strategy approached e-commerce in its entirety – from growing awareness through paid channels to optimising conversion rate on the webshop and all customer touchpoints in between.

  • Performance growth strategy
  • Paid social & paid search
  • E-commerce calendar and roadmap
  • Continuous webshop operations in Shopify
  • User Experience design optimisations
  • Continuous development support
  • E-mail marketing & automation using Klaviyo
  • Customer service through Gorgias
  • Advice on production order quantities
  • Advice on content creation for digital channels
  • Continuous data analysis


By building a consistent strategy across several channels, Arte stayed true to their values and achieved hyper-growth without over-discounting.

  • 125% increase in first-time customers YoY
  • 250% increase in returning customers
  • 200% increase of email subscribers YoY
  • Webshop available in multiple languages
  • Migration to Shopify Plus