135%
Increase in revenue (Yoy)
299%
increase in revenue
attributed to emails (YoY)
10+
new countries grown into (YoY)
250%
Increase in returning customers
overview
Founded in 2009 with an experimental capsule T-shirt collection, Arte Antwerp is a creative house that translates artistic and timely concepts into ready-to-wear collections. Under the creative direction of Bertony Da Silva, Arte offers its customers seasonal collections and exclusive collaborations of garments and accessories guided by a strong emphasis on the exchange of concepts and ideas.
Arte quickly became a household name in the contemporary fashion scene with a strong presence in key European and global fashion retailers. To continue their expansion, the brand needed to evolve into Direct to Consumer (D2C) channels, starting their own e-commerce operations and storefront from scratch.
Their goal was to achieve growth by staying relevant without resorting to discounting strategies.
By partnering with us, Arte could immediately rely on a partner that understands its high-end brand positioning and vision. That means they did not have to invest resources in recruiting, training and building an internal e-commerce team to kick off their D2C strategy. Instead, the brand partnered with our team of experts to build, manage and grow their e-commerce.
Strategy
We created and implemented an omnichannel strategy emphasising the brand’s creative direction, content and exclusiveness. By choosing solutions that integrate efficiently with their Shopify Plus platform, this strategy approached e-commerce in its entirety – from growing awareness through paid channels to optimising conversion rate on the webshop and all customer touchpoints in between.
- Performance growth strategy
- Paid social & paid search
- E-commerce calendar and roadmap
- Continuous webshop operations in Shopify
- User Experience design optimisations
- Continuous development support
Results
By building a consistent strategy across several channels, Arte stayed true to their values and achieved hyper-growth without over-discounting.
- 125% increase in first-time customers YoY
- 250% increase in returning customers
- 200% increase of email subscribers YoY
- Webshop available in multiple languages
- Migration to Shopify Plus
