How we built a dedicated team of experts to create & manage an Agile e-commerce structure
Since its creation by three childhood friends in 2012, Daily Paper has become one of the fastest-growing fashion brands in Europe, with flagship stores in Amsterdam, London and New York.
Alongside creating bespoke menswear and womenswear pieces, the brand heavily focuses on community-building by creating meaningful content and engaging in social initiatives.
In fashion e-commerce, change is inevitable, ongoing and fast paced. To thrive in this landscape and maintain growth, internal team structures and their tech stack must be able to support the speed and efficiency this ever-changing environment demands. With international growth and expansion in their sights, Daily Paper needed swift action for site localization, awareness strategies and optimisation. That required quickly setting up an efficient internal system with the right toolset and expert knowledge too.
As the business and challenges increase in complexity, so does the need for experts ready to act quickly. Creating an agile e-commerce internal structure allows teams to respond fast and frequently. We transform the year’s e-commerce calendar into a roadmap, which is then broken down into smaller increments to be actioned in bi-weekly sprints. This way, new features and optimisations are delivered incrementally while the team is ready to adapt to uncertainties. The approach improves communication and collaboration as the agile framework accommodates a team with different types of specialisations.