How Daily Paper took collaboration to the next level with Shopify’s Hydrogen
Daily Paper is a global mens and womenswear brand that designs contemporary fashion celebrating African culture. The label is committed to creating clothing and community that inspires and educates.
The brand recently teamed up with New York-based record label Dreamville. Founded by Grammy Award-winning hip-hop artist J. Cole, the label is home to established and up-and-coming artists like J.I.D, Ari Lennox, Bas, EarthGang, Cozz, Lute, and Omen.
The pair collaborated on a capsule collection ‘Dream Daily' – seven pieces created as an ode to the rich history of the African continent and its iconic educational institutions. We created Daily Paper’s first website dedicated to a collection for the project.
We wanted to push Daily Paper to give this project the platform it deserved: a dedicated website. One that authentically fused the two distinct brands and brought the collaboration and storytelling to life in a way that would do the concept justice.
Taking design cues from both brands, we created the first-ever stand-alone marketing website for Daily Paper. A space dedicated to the storytelling of the collection, the inspiration behind it, and the campaign creative. We championed the lead generation with an early-access sign-up and the post-launch sales push.