Introduction
Las Olas, a London-based rum brand with ambitions to create something new and exciting in the liquor world. Founder Sam Williams has always been inspired by the fashion world. Combining that admiration with his passion for rum, he needed our help to translate his unique approach into a webshop that sells liquor but says; “fashion is my culture.”
The idea
Stepping out onto the market in 2023, Las Olas has already started making a name for itself in the industry.
Now they felt it was time to level up their position and identity to reflect how they want to be seen. A big part of their brand and business ethos is community, which they’ll build up through collaborations and events. They’ll form partnerships with fashion brands and co-host events to engage their audiences with a lifestyle over “just” product. This is an important aspect that we integrated into the website design.
As a facet of community building, Las Olas will use marketing tactics such as Limited Edition bottles, and limited drops, creating hype with closing down the website around those moments. The brand hopes to generate a following of fellow rum lovers to collect these coveted items.
Solution
We worked closely with Las Olas to prepare the rebranding, from guiding with strategic decisions to come across like the brand they aspire to be to help shape the platform to do so. Our team executed the full redesign and rebuild of the webshop to create something unique and in line with the client’s new identity.
Overall, the whole website is much more engaging. We incorporated interactive elements and videos that highlight the product ingredients in a fun way. Parallax scrolling is used across the whole site for a more seamless and smooth navigation. We made adjustments to the logo and imagery which now look more contemporary and fresh.
The fashion approach is felt throughout with the way content is displayed and the way content is shot. The focus on community and lifestyle imagery is more prevalent than that of the product itself. A dedicated “collab” section on the website gives more depth to the brand experience. The “About” page introduces Sam and the brand in a way that often fashion brands share their founder/brand story. The product pages also resemble a PDP of a clothing brand and feature reviews from customers.
It’s a webshop that captures your attention and makes you want to stay on it, whether or not you buy the bottle of rum or not. However, we also improved the purchase process making it more attractive to shop since that’s also a crucial part of the business.
Future Plans
In future, Las Olas will expand with sub-categories to include fashion and curated items that fit with the lifestyle they want to inspire audiences with. Additionally, the rum will evolve into a cocktail base and the website will share recipes and fun stories around it.
The product is a symbol of something more than a drink, it’s a lifestyle. We’ve created a website that communicates a unique experience to the brand’s audience and have merged three worlds of e-commerce, fashion, and liquor in a novel and unexpected way.