With our Inside the Brand series, we informally dive into the industry with our clients and get their unique insights on business, branding, and lots of things in-between.

May 2025

Kim Reinders
Fabienne Chapot

When the sun’s shining in Amsterdam, there’s nowhere more beautiful than the canals. Our interview with Fabienne Chapot’s Head of E-commerce, Kim Reinders, gave us an especially privileged view from inside their office on the Herengracht.

Inside the Brand
Kim Reinders
October 2025

Luca & Joanne
Maha Amsterdam

We met Luca and Joanne, two passionate sneaker and style lovers who work hard to make Maha the brand that it is.

Inside the Brand
Luca & Joanne
Inside the IndustryInside the TeamInside the Brand