End-to-end Marketplace Strategy for fashion brands

01. Onboarding

Coordination of marketplace onboarding process including product and technical integration to meet marketplace-specific requirements, ensuring smooth operations, accurate listings. 

Product Integration

We prepare and submit your product feeds to each marketplace, optimising titles, descriptions, images and categories so listings are accurate, compliant and easy to discover. This lets your products shine without you worrying about platform nuances.

Technical Integration

Using tools like ChannelEngine, we connect your systems to marketplace APIs, ensuring orders, stock and pricing flow smoothly while meeting technical and policy requirements. You get seamless operations without wrangling the complexity.

Handover and Training

Once your store is live, we hand over the reins and train your team on day‑to‑day. Our goal is to leave you confident and self‑sufficient while remaining on hand for support.

02. Optimisation

Performance enhancements  across marketplaces through omni-channel strategy alignment, optimized content and product listings, and data-led assortment planning to ensure the right products reach the right customers at the right time

Omni-channel Strategy

We align marketplace activity with your broader e‑commerce and marketing plans to deliver a consistent brand experience across channels. An integrated approach meets customers wherever they shop and supports scalable growth.

Product Content Optimisation

By refining copy, imagery and metadata to each platform’s best practices, we help your products climb search rankings and convert more browsers into buyers.

Data-Driven Assortment Planning

Leveraging analytics and dashboards, we curate the right product mix for each marketplace, using performance data and market insights to ensure the right items reach the right customers at the right time.

03. Advertising

Management of marketplace advertising through campaign setup, performance-based execution, and continuous optimisation, offering end-to-end account management that integrates with broader brand marketing efforts.

Paid Advertising Management

We oversee marketplace advertising, from setting up campaigns on Amazon Ads and similar platforms to aligning them with your wider brand marketing, to maximise return on ad spend.

Campaign Optimisation

Our team continuously monitors and refines ads, testing creative, bids and keywords to improve performance week after week.

Integrated Account Management

Acting as an extension of your team, we handle everything from listing optimisation and advertising to compliance and reporting, ensuring a seamless customer experience and sustainable growth.

Insights. We’re creating a space where e-commerce expertise is combined 
with an intrinsic fashion mindset.