To power the stories of fashion

€190m+

Revenue generated this year

70+

Brands we’ve helped grow

3y

Average client partnership

10y+

Shopify experience
 
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Fabienne Chapot

A new digital home for Fabienne Chapot: 
Artfully balancing creativity with commercial goals
 
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Hang Eleven

Launching a refreshed webshop for Hang Eleven 
to grow internationally

Arte Antwerp

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The 360 approach that took Arte Antwerp into a whole new online playing field

Our long-term partnership and omnichannel strategy with creative house Arte Antwerp has seen the brand go from strength to strength.

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Rino & Pelle

A Shopify 2.0 refresh to speed up Rino & Pelle’s webshop
 
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Bamboo Basics

Migrating Bamboo Basics to Shopify for a more seamless online experience and next step in business growth.

Pure Path reveals its elevated rebranding alongside a new Shopify Plus webshop

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Studio-Noos-Not-selling-liquid
 
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Studio Noos

Migrating Studio Noos from a Headless to a Native Shopify setup to elevate their online experience
 
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LA Sisters

A tailor-made website redesign and migration for the LA Sisters
Smaak-Amsterdam-Not-selling-liquid
 
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Smaak Amsterdam

The importance of a cohesive strategic approach to performance marketing as seen by SMAAK’s successful expansion into new markets

FOUR Amsterdam

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A replatforming to Shopify Plus brings FOUR a stronger online presence

One of Amsterdam’s crown jewels when it comes to shopping, FOUR is a family-owned business that has been dressing locals and international visitors for over a decade.

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Maha-Amsterdam-Not-selling-liquid
 
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Maha Amsterdam

How Maha Amsterdam uses Klaviyo to connect to their community and nurture retention
 
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Denham

Shifting the focus from B2B to D2C for premium-quality denim brand DENHAM

Migrating Fabienne Chapot’s webshop from Magento to Shopify Plus for a more seamless experience and increased AOV

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Las Olas

How we built a rebranded website for rum-brand Las Olas with a unique fashion approach
 
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Black Bananas

Increasing customer retention for Black Bananas with SMS and Loyalty, powered by Yotpo
Wam-Denim-Not-selling-liquid
 
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WAM Denim

Refreshing WAM Denim’s online presence with a Shopify Plus migration

"Our decision to partner up with the NSL team has really brought our online performance to the next level. We are very pleased with how our collaboration is evolving and looking forward to what we can achieve together in the future."

— Bertony Da Silva, Founder at Arte Antwerp

Together with industry-leading partners, we’re changing the 
way to do e-commerce.

Shopify
Platform

Shopify

Klaviyo
Platform

Klaviyo

Triple Whale
Platform

Triple Whale

Yotpo
Platform

Yotpo

Channel Engine
Platform

Channel Engine

Rebuy
Platform

Rebuy

Gorgias
Platform

Gorgias

Swap Commerce
Platform

Swap Commerce

Ingrid
Platform

Ingrid

Shoplift
Platform

Shoplift

Promese
Platform

Promese

Stone & Bridges
Platform

Stone & Bridges

Insights. We’re creating a space where 
e-commerce expertise is combined with 
an intrinsic fashion mindset.

June 2024

Visiting Paris Fashion Week in collaboration with Chun Café

For a second year running, we visited Paris Fashion Week with the intention of catching up with clients, making new connections and keeping them all hydrated.

Inside the Industry
Visiting Paris Fashion Week in collaboration with Chun Café
October 2025

Eline Krauland
Marketplace Specialist

A master of languages (she speaks 4!) and Marketplaces, Eline joined the team earlier this year bringing a brand new service to Not selling liquid; end-to-end Marketplace Strategy.

Inside the Team
Eline Krauland
October 2025

Luca & Joanne
Maha Amsterdam

We met Luca and Joanne, two passionate sneaker and style lovers who work hard to make Maha the brand that it is.

Inside the Brand
Luca & Joanne
November 2025

Meta’s big algorithm update (Andromeda): what you should and shouldn’t do

Meta (Facebook & Instagram) rebuilt its ad “engine”: Andromeda. The system now picks from a much larger library of your ads and matches the right message to the right person. That means less micromanaging audiences, more winning with creative variety and simple account structure.

Inside the Industry
September 2025

Why Retention is key to 
your brand longevity

Across all segments in fashion, there has been a major gap in businesses' ability to retain customers for more than a one-off purchase.

Inside the Industry
Inside the IndustryInside the TeamInside the Brand