Meta’s big algorithm update (Andromeda): what you should and shouldn’t do
Meta (Facebook & Instagram) rebuilt its ad “engine”: Andromeda. The system now picks from a much larger library of your ads and matches the right message to the right person. That means less micromanaging audiences, more winning with creative variety and simple account structure.
Why Retention is key to your brand longevity
Across all segments in fashion, there has been a major gap in businesses' ability to retain customers for more than a one-off purchase.
Shopify Markets: A unified home for business expansion into international markets and seamless implementation
Shopify is always evolving its services and offers. Shopify Markets is an innovation that boosts brands and businesses to wider audiences and growth. A unified home for business expansion, it encourages brands to sell to multiple markets under one store, while still creating tailor-made experiences per market.
Rethinking Marketplaces: How we can help you make the best of them
Change is the only constant in the dynamic fashion e-commerce landscape, and this time, we’re putting a spotlight on how Marketplaces will continue to shape the scene.
Why migrating to Shopify should be every fashion brand’s strategy for sustained growth and success
The e-commerce landscape is anything but static, and the ever-changing environment requires brands and businesses to stay sharp for long-term success. Many established fashion brands have switched to Shopify as their preferred online platform due to its many advantageous features that directly address industry challenges – and others are sure to follow.
The importance of securing your Shopify and ad platform log-ins with two-factor authentication: don’t overlook this crucial security step
With cybersecurity threats on the rise and becoming increasingly harder to spot, it’s even more important for e-commerce businesses to protect themselves from hackers. Two-factor authentication (2FA) adds an extra layer of security by requiring users to provide two forms of identification before accessing their accounts. This significantly reduces the risk of unauthorised account access, especially in cases of compromised passwords or phishing attempts.
2024 Peak Season: Our BFCM Results & Learnings
Another Black Friday/Cyber Monday week(end) has been and gone, and it’s time to face the numbers. Looking at the data from all of our clients in north-western Europe, what have we learnt from this year’s most busy weekend in the e-commerce calendar, and how can we help you create a strategy for the upcoming year?
Not selling liquid becomes the exclusive digital partner for CIFF, offering expertise to retail brands in the fashion world
E-commerce agency Not selling liquid (NSL) has formed a unique partnership with the Copenhagen International Fashion Fair (CIFF). Not selling liquid builds, manages, and grows the online presence of fashion brands in the digital space and their expert knowledge will provide CIFF and its partners with the tools they need to become future-proof. This partnership with CIFF is one-of-a-kind, as there has never been an agency/tradeshow relationship like this in the past.
Important updates to our unique Data Dashboard Services, providing you with even better insights for growth
Since launching our Data Dashboards earlier this year, we’ve continued to refine and develop them to ensure we provide you with the most up-to-date input possible. Our latest release has added several features and has significantly upgraded the services. These Data Dashboards are a game-changing development in fashion e-commerce, combining insights from all ad managers, Shopify stores, and Google Analytics.
Three tips to boost your sales by escaping the standard sales calendar and creating a tailor-made solution for your brand
In the e-commerce fashion world, many brands follow the same calendar: they launch their seasonal (AW/SS) collection and then have a sale before the next season launches. In between you’ll (usually) find an archive sale and then the expected BFCM weekend boost.
Black Friday 2024: Our curated list of resources that can help your strategy
You know that summertime is over when that first flurry of Black Friday newsletters starts streaming in. A mass of information offering you advice, help, and tools to make the most of the upcoming sale weekend. From our fashion perspective, here are the top five resources from our esteemed partners worth diving into.
Black Friday 2024: Leveraging Peak Season for Long-Term Growth
As we enter the month of October, you’ve probably already started receiving tips, tricks, tools, and tactics on how to approach the whirlwind that is Black Friday/Cyber Monday. We’re here to help keep you grounded and share some real advice on how to go about this significant moment in the e-commerce calendar.
E-Commerce Design: How Creativity and Strategy Shape Success
In the competitive world of e-commerce, design plays a pivotal role in driving sales and fostering customer loyalty. There’s a skill in designing a beautiful website that translates the brand identity clearly, as well as being functional and easy to use.
5 things to A/B test in your Shopify store before peak season
A/B testing provides data-driven conclusions that you can transform into actionable insights and drive your business growth. A cornerstone of Conversion Rate Optimisation (CRO), it systematically compares and tests two versions of a webpage and determines what works better and for who.
How product performance analysis helps you boost profits
Throughout all types of industries, businesses have products that perform brilliantly and generate income and others that don’t do quite as well. The key is knowing which products are the star performers and boosting them as much as possible, and also evaluating the ones that don’t perform well, taking in a number of factors. This is where analysing data correctly is hugely beneficial.
Visiting Paris Fashion Week in collaboration with Chun Café
For a second year running, we visited Paris Fashion Week with the intention of catching up with clients, making new connections and keeping them all hydrated.
How we manage your Shopify store and drive your e-commerce success to new levels
Even with the user-friendly nature of Shopify, navigating the complexities of e-commerce can be daunting when you’re doing it in-house alongside everything else. Our Manage Service is dedicated to streamlining your growth journey and staying on top of what your brand needs to keep reaching its goals.
The subtle skill of using ChatGPT
How to best use the ChatGPT to boost productivity while keeping credibility.
Better insights, better action: Introducing our new Data Services
The development of Data services in our Growth department is a unique opportunity that gives our clients a wealth of knowledge on metrics that really matter. A clean, direct and comprehensive overview of accurate and timely data that you didn’t have access to, until now.
Starting the Year Strong: Here Are 3 Practical Steps for Q1 (and beyond)
We’re already one month into the new year, but it’s definitely not too late to apply these suggestions to your Q1 strategy. Here’s our shortlist of three practical steps you should be taking this first quarter to fortify your growth mindset for 2024.
What we expect: E-com & Design Trends 2024
A new year brings about a whole new wave of opportunities for expansion. Our team of experts has spent time gathering the relevant info you need to know in order to take 2024 by the horns and get your brand or business aligned with how the industry is moving.
Integrating Klaviyo Reviews into Rino & Pelle’s marketing strategy to build trust with new and existing customers
Klaviyo is a marketing tool we implement in all of our manage and grow strategy plans for clients. Its various features and easy-to-use system make it a brilliant tool for brands to communicate with their audiences as authentically and considerately as possible.
An introduction to fashion and e-commerce data: How it’s different and why it matters
It’s no secret that data are key to our (increasingly) technologically dependent world, its input being the driving force behind all AI development. Often hailed as the “new oil,” not only because of its substantial value to any business using it, but because ‘it must be refined and processed, to be turned into something useful.’
Peak Season: A fresh take on Black Friday
In the fast-paced world of e-commerce, there's one term that elicits mixed emotions among e-commerce managers, marketing experts, and fashion brand owners alike: Black Friday.
NSL goes Paris Fashion Week: Not Selling Coffee
This Summer in June, our team headed to Men’s Paris Fashion Week with the first edition of ‘Not Selling Coffee’. In collaboration with Shopify Plus, we brought a one-of-a-kind coffee cart on wheels from Amsterdam to the Le Marais neighbourhood where the showrooms are based.
Our Summer '23 Shopify Editions Highlights
Every six months, Shopify announces the launch of new changes and features through the highly anticipated Shopify Editions. This year’s Summer Editions was launched yesterday, bringing together over 100 updates bundled under this edition’s theme ‘Imagine’.
Why is Klaviyo so popular for Shopify stores?
Whether you already are a Shopify merchant or are looking into migrating from another E-commerce platform, chances are you’ve been hearing more and more about Klaviyo.
Customer Experience: your Customer Service team plays a big role in your brand’s success
It's time to start considering your customer experience and implementing it into your E-commerce strategy—it may just be one of the key factors to attracting and retaining happy customers.
Is your brand not yet advertising on TikTok? Take action now.
Are you looking to add TikTok to your omnichannel strategy and unsure where to start?
Content management in a multistore setup with Shopify: 5 tips
Looking to expand abroad? Then you are probably considering your options in terms of how to set this up in Shopify. To make your international adventure a success, you will have to offer your customers a store in their own language, with their own preferred payment methods.
How to sell NFTs on Shopify
There's been a lot of buzz surrounding NFTs in the last year. While many think they're a hype, major fashion brands such as Daily Paper and Gucci welcome blockchain.
How to future-proof and grow your e-commerce business
E-commerce is growing and fast. And with it comes many changes and challenges — brought on by things like the onset of a global pandemic, the rise of cryptocurrencies as a payment method, and increased sales on mobile devices.
Shopify vs Shopify Plus
Business is picking up, and you've outgrown your current Shopify plan. Maybe you're looking for more functionality and flexibility? Or perhaps to automate tasks and free up some time for other matters? If so, the time has come to upgrade your webshop.
5 of the biggest Fashion & Lifestyle brands on Shopify Plus
With over 1,700,000 businesses in 175 countries around the world choosing Shopify, it is the fastest growing e-commerce platform in the world. It's no surprise that their enterprise solution Shopify Plus is empowering some of the world's largest and fastest growing labels.
Mobile responsive vs. mobile-first design: What’s the difference?
We practically live behind our mobile devices. We use it for almost everything from good old calling and texting to banking, streaming, and of course, shopping. The real question is, what don’t we use our mobile devices for these days
Creative is the new Targeting
The world of e-commerce is constantly evolving, always influencing or adapting to user behaviour. With recent innovations and technological advancements such as Privacy updates (like iOS14), rising CPMs, and platform algorithms, targeting is no longer what it used to be.
Our take on Paris, Copenhagen and London Fashion Weeks ‘24
Fashion Week is a bi-seasonal opportunity to engage with industry people, find opportunities and keep powering the stories of fashion.
