Not selling liquid | Cases: Studio Noos

Studio Noos is an iconic brand on the streets of Amsterdam and across the Netherlands. Initially stepping out onto the scene with the “Mom bag”, over the years they’ve added more styles to the collection and lots of options for kids too. They wanted to upgrade from their existing webshop and wanted a more advanced system that could reflect their brand in a refreshing way.

The services we provide to Studio Noos

With our intrinsic appreciation of the fashion industry, our team creates tailored solutions for longevity in a dynamic landscape.

View all our services

Build

As certified Shopify Premier partner, we design and develop Shopify Plus platforms with multi-channel solutions.

Our team applies their years of experience in e-commerce, Shopify and fashion to build tailor-made digital flagship stores.

UX/UI Design
Web Development
Klaviyo Automation
Shopify Migration

Manage

We value long-term relationships with our clients, creating dedicated teams which work seamlessly as an extension of your business. We closely manage your online marketing channels and the day-to-day of your Shopify store with attention to detail and flexibility.

Paid Advertising
Retention & CDP
Shopify Operations
E-commerce Strategy

Grow

By leveraging data, we identify growth opportunities and implement highly effective performance marketing campaigns that drive revenue. Our proactive approach in combination with continuous monitoring and optimisation delivers sustained growth.

Analytics & Reporting
Data & Intelligence
Growth Strategy
Marketplaces

Challenges

Every project begins with a unique context of ambitions, constraints, and opportunities. This section outlines the challenges that shaped the starting point and informed the direction of the solution.

The greatest challenge with a Headless setup is that many changes on the frontend need to be executed by a developer first – which takes time and costs money. In Studio Noos’ case, it meant they couldn’t update their beautiful content as easily or quickly as they would have liked to. This inflexibility impacted how extensively they could communicate their brand story, which they wanted to do to stand out from the crowd.

Solution & Results

The outcome of translating strategy and creativity into real-world impact. Here we highlight the qualitative and measurable results achieved through a considered, long-term approach.

We seamlessly migrated them to Native Shopify allowing more flexibility to implement optimisations and better tracking.

The migration also helped the brand strategy we guided Studio Noos with. Working with a more flexible system meant that content could easily be uploaded alongside the products to show online customers the ‘behind the scenes’ footage. It’s a great way to show the craftsmanship of the product and enhance the brand experience. Further, we integrated a tool that allows the customer to see their personalisation on the bag live online to imagine what it will look like before purchase.

The migration has allowed more space for visuals and videos, encouraging customers to stay on the website longer and get to know the brand better. It has also helped show website visitors the extensive offer of their products.

We continue to work with Studio Noos on growth and e-commerce services. Our understanding of the brand and what they offer in terms of brilliant products and values makes us a perfect partner to help communicate their brand further. After refreshing their online presence, we helped them translate that into an advertising strategy focused growing new business.

Meet the team behind this case. We’re creating a space where e-commerce expertise is combined  with an intrinsic fashion mindset.

Soon

Stan van Haren
E-commerce Specialist

Interview coming soon.

Inside the Team

August 2025

Nikki Schoonus
Growth Innovation Specialist

An established Performance Marketeer, Nikki’s direct and lively character has been a valuable addition to the Growth team. Now she’s carved out a new role for herself that’s sure to bring her and our team great progress.

Inside the Team

January 2025

Koen Begeman
E-commerce Manager

Koen joined our team in January 2025. With an entrepreneurial background, he owned and managed his brand Unrecorded for three years before settling into his role as E-commerce Manager.

Inside the Team