Not selling liquid | Cases: Hang Eleven

Surf, sun and style; the three passions that nudged the founder of Hang Eleven to start the brand in 2019. Since then, the brand has been clothing the modern, fashion-forward men of the Netherlands and has ambitions to go further afield. But before they could take on the international scene, a new webshop was needed to refresh and elevate the online presence.

The services we provide to Hang Eleven

With our intrinsic appreciation of the fashion industry, our team creates tailored solutions for longevity in a dynamic landscape.

View all our services

Build

As certified Shopify Premier partner, we design and develop Shopify Plus platforms with multi-channel solutions.

Our team applies their years of experience in e-commerce, Shopify and fashion to build tailor-made digital flagship stores.

UX/UI Design
Web Development
Klaviyo Automation
Shopify Migration

Manage

We value long-term relationships with our clients, creating dedicated teams which work seamlessly as an extension of your business. We closely manage your online marketing channels and the day-to-day of your Shopify store with attention to detail and flexibility.

Paid Advertising
Retention & CDP
Shopify Operations
E-commerce Strategy

Grow

By leveraging data, we identify growth opportunities and implement highly effective performance marketing campaigns that drive revenue. Our proactive approach in combination with continuous monitoring and optimisation delivers sustained growth.

Analytics & Reporting
Data & Intelligence
Growth Strategy
Marketplaces

Challenges

Every project begins with a unique context of ambitions, constraints, and opportunities. This section outlines the challenges that shaped the starting point and informed the direction of the solution.

Hang Eleven’s previous website was slow, inflexible, and quite basic when it came to functionality. And though they always had great products and a brand story, it wasn’t translating in the most cohesive and inspiring way. That’s where we came in to help guide them into a more mature and future-proof website.

We redesigned the website to showcase the brand more appealingly. Changing layouts and fonts was a big part of sharpening the look and feel. We creatively organised product pages to enhance the brand identity and shopping experience, for example, using subtle animations and consistent presentation of product content.

The brand had always cared about its content, but the existing website didn’t showcase the campaigns how they imagined. The new website allowed more space for their visual content, therefore serving customers more storytelling elements to build a stronger brand connection and loyalty.

Results

The outcome of translating strategy and creativity into real-world impact. Here we highlight the qualitative and measurable results achieved through a considered, long-term approach.

60%

Decrease in loading time

4%

Increase in AOV

88%

Increase in total sales

The migration has made the webshop faster and features far more extensive functionalities to improve customer experience. The loading time decreased by over 60% compared to the previous webshop (loading time based on Largest Contentful Paint (LCP) - Google Core Web Vitals metrics). The average order value increased by 4% and the total sales increased by 88% compared to the previous year.

The overall look and feel of the brand is more in line with how they want to present themselves to their customer base locally and internationally.

Meet the team behind this case. We’re creating a space where e-commerce expertise is combined  with an intrinsic fashion mindset.

Soon

Stan van Haren
E-commerce Specialist

Interview coming soon.

Inside the Team

August 2025

Nikki Schoonus
Growth Innovation Specialist

An established Performance Marketeer, Nikki’s direct and lively character has been a valuable addition to the Growth team. Now she’s carved out a new role for herself that’s sure to bring her and our team great progress.

Inside the Team

January 2025

Koen Begeman
E-commerce Manager

Koen joined our team in January 2025. With an entrepreneurial background, he owned and managed his brand Unrecorded for three years before settling into his role as E-commerce Manager.

Inside the Team