The migration to the Shopify platform made the website far easier to use, while our design uplifted the whole look and feel. We guided the LA Sisters with a redesign strategy highlighting their unique offering as an approachable and personable brand. Not only are Lois and Amber the founders, but they’re also the faces of the brand, with much of the content showing off their lifestyle and giving audiences insider content to feel more connected. We accentuated this by creating a design that references social media apps through image layout, the type of content presented, and adding a UGC section. We also added features like “complete the look” to easily add pieces to the customer’s cart, especially for items like co-ords to simplify the journey and drive units per order.

The migration also optimised the way of working for pre-orders. By creating a link with their Fulfilment Centre, they can now focus on creating only what they’ve actually sold, thereby allowing them to strategically manage overall stock and reduce waste.

This project also integrated their B2B platform into Shopify for a unified commerce approach. We included features such as ordering in bulk, adding size ranges directly and specific payment terms, all of which are necessary features for buyers to be able to place their orders efficiently.

This redesign is a really good example of taking the target audience in mind and creating something that really resonates with them. By creating an aesthetically pleasing website as well as incorporating strategic features to look like a social media feed, it makes users want to stay on the site for longer and shop. The lifestyle-focussed design approach is a great way to build community.