Black Friday 2024: Our curated list of resources that can help your strategy
You know that summertime is over when that first flurry of Black Friday newsletters starts streaming in. A mass of information offering you advice, help, and tools to make the most of the upcoming sale weekend. From our fashion perspective, here are the top five resources from our esteemed partners worth diving into.
You know that summertime is over when that first flurry of Black Friday newsletters starts streaming in. A mass of information offering you advice, help, and tools to make the most of the upcoming sale weekend. From our fashion perspective, here are the top five resources from our esteemed partners worth diving into.
1. Inspiring information from Klaviyo
An overview rich with solutions, practical items (such as a calendar), inspiration for different strategies, best practices for e-mail marketing; integrations like Klaviyo and Meta Ads and omni-channel strategies (e.g. SMS and e-mail).
2. The Shopify Academy Course
This is a great way to get into the peak holiday season mindset, a top-level approach that uses insights and tips to help you.
3. Our favourite calendar from Yotpo
There are a lot of e-commerce calendars being offered at this time, but we love this one. It has dates from across the world which can help with international strategy beyond BFCM and includes important preparation milestone dates to keep you on track.
4. Best for a commercial approach from Rebuy
This article shares a lot of inspiration regarding discount strategy and what type of webshop features you should include.
5. Our honest advice
So we might be slightly biased, but our article on how to choose the best strategy for Black Friday is packed with honest and practical advice.
As you navigate the sea of Black Friday/Cyber Monday resources, we hope this curated list provides valuable insights and inspiration. Whether you're seeking in-depth strategies, practical tools, or expert advice, these resources offer a wealth of information to help you make the most of this peak shopping season.
If you’d like more guidance on how to approach Black Friday - whether that’s taking part or not - don’t hesitate to reach out and we’ll help you choose the best strategy for your brand.
With our Inside the Industry series, we’re exploring the ever-evolving world of e-commerce uncovering trends, technologies, and insights shaping the brands of tomorrow.
Is Fall/Winter really the hardest season for fashion brands?
For many fashion brands, Fall/Winter is the most difficult season to manage well. The challenge is protecting full-price sell-through before the season turns into markdowns and end-of-season sales.
TikTok Shop arrives in the Netherlands
On June 15, one of the bigger shifts in recent memory lands in the Netherlands: TikTok Shop goes live, and Dutch consumers will be able to discover and buy products without ever leaving the app.
Migrating Salesforce to Shopify
From Salesforce to Shopify: why migrating your orders and customers from SFCC to Shopify is easier than you think
Inside Shopify's AI suite: Sidekick, SimGym and Agentic Storefronts, and what they mean for fashion brands
Sidekick, SimGym, Agentic Storefronts, Shopify Magic; each one tackles a different part of the e-commerce job, and together they reshape how a fashion brand operates day to day.
Meta’s big algorithm update (Andromeda): what you should and shouldn’t do
Meta (Facebook & Instagram) rebuilt its ad “engine”: Andromeda. The system now picks from a much larger library of your ads and matches the right message to the right person. That means less micromanaging audiences, more winning with creative variety and simple account structure.
Why Retention is key to your brand longevity
Across all segments in fashion, there has been a major gap in businesses' ability to retain customers for more than a one-off purchase.
Shopify Markets: A unified home for business expansion into international markets and seamless implementation
Shopify is always evolving its services and offers. Shopify Markets is an innovation that boosts brands and businesses to wider audiences and growth. A unified home for business expansion, it encourages brands to sell to multiple markets under one store, while still creating tailor-made experiences per market.
Rethinking Marketplaces: How we can help you make the best of them
Change is the only constant in the dynamic fashion e-commerce landscape, and this time, we’re putting a spotlight on how Marketplaces will continue to shape the scene.
Creative is the new Targeting
The world of e-commerce is constantly evolving, always influencing or adapting to user behaviour. With recent innovations and technological advancements such as Privacy updates (like iOS14), rising CPMs, and platform algorithms, targeting is no longer what it used to be.
Why migrating to Shopify should be every fashion brand’s strategy for sustained growth and success
The e-commerce landscape is anything but static, and the ever-changing environment requires brands and businesses to stay sharp for long-term success. Many established fashion brands have switched to Shopify as their preferred online platform due to its many advantageous features that directly address industry challenges – and others are sure to follow.
The importance of securing your Shopify and ad platform log-ins with two-factor authentication: don’t overlook this crucial security step
With cybersecurity threats on the rise and becoming increasingly harder to spot, it’s even more important for e-commerce businesses to protect themselves from hackers. Two-factor authentication (2FA) adds an extra layer of security by requiring users to provide two forms of identification before accessing their accounts. This significantly reduces the risk of unauthorised account access, especially in cases of compromised passwords or phishing attempts.
2024 Peak Season: Our BFCM Results & Learnings
Another Black Friday/Cyber Monday week(end) has been and gone, and it’s time to face the numbers. Looking at the data from all of our clients in north-western Europe, what have we learnt from this year’s most busy weekend in the e-commerce calendar, and how can we help you create a strategy for the upcoming year?
Not selling liquid becomes the exclusive digital partner for CIFF, offering expertise to retail brands in the fashion world
E-commerce agency Not selling liquid (NSL) has formed a unique partnership with the Copenhagen International Fashion Fair (CIFF). Not selling liquid builds, manages, and grows the online presence of fashion brands in the digital space and their expert knowledge will provide CIFF and its partners with the tools they need to become future-proof. This partnership with CIFF is one-of-a-kind, as there has never been an agency/tradeshow relationship like this in the past.
Important updates to our unique Data Dashboard Services, providing you with even better insights for growth
Since launching our Data Dashboards earlier this year, we’ve continued to refine and develop them to ensure we provide you with the most up-to-date input possible. Our latest release has added several features and has significantly upgraded the services. These Data Dashboards are a game-changing development in fashion e-commerce, combining insights from all ad managers, Shopify stores, and Google Analytics.
Three tips to boost your sales by escaping the standard sales calendar and creating a tailor-made solution for your brand
In the e-commerce fashion world, many brands follow the same calendar: they launch their seasonal (AW/SS) collection and then have a sale before the next season launches. In between you’ll (usually) find an archive sale and then the expected BFCM weekend boost.
Black Friday 2024: Our curated list of resources that can help your strategy
You know that summertime is over when that first flurry of Black Friday newsletters starts streaming in. A mass of information offering you advice, help, and tools to make the most of the upcoming sale weekend. From our fashion perspective, here are the top five resources from our esteemed partners worth diving into.