Not selling liquid becomes the exclusive digital partner for CIFF, offering expertise to retail brands in the fashion world
Amsterdam, 6th of December
E-commerce agency Not selling liquid (NSL) has formed a unique partnership with the Copenhagen International Fashion Fair (CIFF). Not selling liquid builds, manages, and grows the online presence of fashion brands in the digital space and their expert knowledge will provide CIFF and its partners with the tools they need to become future-proof. This partnership with CIFF is one-of-a-kind, as there has never been an agency/tradeshow relationship like this in the past.
Founded in 2020, Not selling liquid has made a significant impression on the e-commerce world. As one of the few holders of the official ‘Shopify Plus Partner’ title in the region, it’s the only agency leading fashion brands to build, manage, and grow their online presence. Many of the team started their careers in fashion brands before joining NSL, bringing first-hand experience about the ins and outs of the fashion market.
CIFF is one of Europe’s most well-known tradeshows, with many Scandinavian and international brands showcasing their collections bi-annually in the iconic space. Having already hosted sixty-three editions in the last thirty years, CIFF has been continuously dedicated to fostering discovery and innovation in fashion. It has an international reach and an esteemed reputation throughout the fashion industry.
“This one-of-a-kind partnership is an added value to what an organisation like CIFF can offer to its brand portfolio. We believe NSL is the partner to help enhance our ambitions and deepen our knowledge in the e-commerce fashion field, providing strategic value to their business beyond B2B.”
– Shane Baron Stennicke-Rønsholdt, Commercial Director, CIFF
Expanding CIFF's offering
Not selling liquid will offer extensive services to CIFF partner brands, including e-commerce consultancy; from website audits to international expansion. Growth services; from performance marketing to extensive data analysis. E-commerce services; including conversion rate optimisation and Shopify expertise. Finally, creative services; including web design, development, and creative campaigns.
Bringing the expertise of Not selling liquid to CIFF’s network is an important step in strengthening the power of brands and their capabilities. NSL’s service offering gives brands a Unified Commerce angle which is paramount to longevity in the fashion e-commerce world.
This partnership with CIFF is unprecedented, as there has never been an agency/tradeshow relationship like this in the past. As well as services, there will be a focus on community building and knowledge sharing through events, panels, and participation at tradeshows.
“Our intrinsic interest and experience in fashion gives us a unique perspective on the industry that will surely benefit this partnership. It’s an exciting time for us as we’re always looking for ways to expand and CIFF’s international network is a great step in that direction.”
– Len Koster, Creative Director, Not selling liquid
Not selling liquid will join the tradeshow from January 2025 onwards.
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